(Senior) Digital Marketing Manager

Please send a CV and covering letter to keiran.noonan@safer-group.com

Safer Group is a security technology company delivering autonomous protection solutions across multiple sectors, including construction, retail, void / vacant property, public safety and policing, and rail - environments where the stakes are high, response times matter, and downtime is costly. Our marketing function is being built around a modern demand generation engine: clean attribution, a maturing martech stack, and an authority-led content and design strategy pointed at our priority verticals. This is a continuously growing role, and a chance to support the digital side of our marketing ambitions.

The Role

You’ll be heavily involved in the end-to-end direction of Safer Group’s digital marketing & commercial activity: campaigns, paid media, SEO/GEO, analytics and the wider digital customer journey will form large parts of the remit. This is a commercial role and a digital role. We judge marketing by its contribution to qualified pipeline and revenue, brand perception and value - not vanity metrics. We’re looking for someone who is equal parts creative, technical, and analytical.

• Evolving the digital campaign strategy and delivery: plan, build and optimise integrated campaigns across our verticals, from positioning and audience through to creative briefing, launch and reporting.

• Paid media: Google Ads end to end, plus paid social and emerging channels. Drive efficiency and conversion quality, not just volume.

• SEO and GEO: Drive technical and content to build our visibility in generative/AI-driven search, as well as traditional search. rankings. A core objective is shifting demand capture away from brand-driven search towards non-brand commercial intent.

• Conversion and the digital journey: assist with landing pages, forms, booking flows and conversion-rate optimisation so digital presence translates into qualified enquiries.

• Measurement and attribution: run analytics and reporting. Implement and maintain robust tracking, including tag management.

• Martech and AI: Assist in optimising the digital stack (Google Ads, GA4, GTM, Mailchimp, Zapier and Pipedrive), and embed AI tooling to scale content production, campaign output and insight.

Essential Experience

• Minimum 5 years demonstrable B2B marketing experience.

• A genuinely commercial mindset: you’ve been accountable for marketing’s contribution to pipeline and revenue, and can talk fluently about cost per lead, conversion and ROI.

• Hands-on ownership of paid media at a strategic and execution level.

• Strong SEO track record across technical and content outputs.

• Fluency in GA4 and building reports.

• Proven end-to-end campaign ownership.

Desirable Experience

• Google Tag Manager and hands-on tracking/measurement implementation.

• GEO / AI-search optimisation and a clear point of view on how search is changing.

• Embedding AI tools and stacks into marketing workflows (content, research, automation, reporting).

• Familiarity with CRM-led attribution and management, ideally Pipedrive or a comparable platform.

What You’re Like

• Analytical and evidence-informed, as well as creative. You reach for the data before the opinion is built, but don’t blindly rely on it.

• Equally comfortable helping with strategy and rolling your sleeves up to execute the work.

• Commercially curious about the business, the buyers and the sales process — not just the channels involved.

• A clear and flexible communicator who can work well with multiple departments.

Employment is conditional until full Screening has been satisfactory completed and must be done within 12 weeks from start date.


You will be provided with a laptop, mobile phone, and other company equipment relevant to your role. 

This is a great opportunity to join a fast-paced, expanding business in a growing sector, where successful candidates will play a vital role. There will be great potential for career development, the ability to make your mark and demonstrate your key abilities.


Company pension

Life insurance

On-site parking

Private medical insurance

Sick pay

31 days leave (includes public/bank holidays)